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TOKYO, JAPAN // Yasuharu Sasaki, known as Yasu, began working at dentsu as a copywriter in 1995. Drawing on his skills as a Computer Science graduate he was an early pioneer of interactive advertising. His passion for creativity and technology has been a marked characteristic throughout his career, notably when he founded cutting edge R&D offering, Dentsu Lab Tokyo in 2014. His time at dentsu, which has included working in New York as an Executive Creative Director and Managing Director at dentsu Tokyo, has seen Yasu deliver work for global clients including Uniqlo, Honda and Coca-Cola. As well as receiving the highest recognition at all major international award shows, Yasu has sat on numerous juries, including Cannes Lions Brand Experience & Activation Jury President in 2022 and Head of Jury at the 2023 APAC Effies.

In October 2023 Yasu was named dentsu’s Global Chief Creative Officer, responsible for leading dentsu’s global Creative Practice, including Dentsu Creative. He sets the standard for creative excellence and is key to building a culture of creativity and innovation across the whole of dentsu.